ProudtobeGIM is a new campaign from the Society of General Internal Medicine aimed at encouraging medical students and residents to pursue GIM. We invite medical students to learn more about the field of general internal medicine and we give general internists a framework to explain why their field is special. Visit www.proudtobeGIM.org to learn facts about the field of general internal medicine, find information for medical students, and ways in which established GIM physicians can interest their students and residents in the field. View the ProudtobeGIM video here.